“ RAFAT KAZI LAUNCHES A NEW LABEL THAT APPEALS TO MODERN FASHION SENSE AS WELL AS THE AGE OLD TRADITIONS OF MODESTY”
RAF, a brand by Rafat Kazi offers a range of clothing items for women who are traditional yet bold, fierce and individualistic.
Keeping this vision in mind, we created a Brand Book for RAF that outlined it’s visual identity as well as its design and communication language.
A look and feel that emphasises everything that the brand stands for, from breaking stereotypes to changing the perception of modest clothing in the world of fashion.
