“SPOTIFY’S DAILY DRIVING PLAYLIST NOW PROTECTS YOU FROM FM RELATED DISTRACTED DRIVING “
Radio has been a part of our drives for a very long time. It has become more of a habit than anything else. So we set out to. turn passive radio listeners into active Spotify fans.
It turns out that at any given moment 600,000 drivers are distracted by changing the radio station in their cars.
Spotify will now set out to protect you from radio related distracted driving while allowing you to listen to the music of your choice with their new outdoor and radio PSA campaign, “Don’t FM & Drive”
The Case Study Video
Featured on the Vega Awards website & the Muse Awards website