GET #MOREFROMYOURBANK BY IDFC FIRST BANK
“IDFC FIRST BANK HELPS YOU GET #MOREFROMYOURBANK BY CHALLENGING CONVENTIONAL BANKING PRACTICES WITH THEIR DIVERSE AND UNIQUE OFFERINGS”
IDFC FIRST Bank is the 34th bank in India. This young and friendly bank needed to be seen as truly young and cool so that it could appeal to its target audience and not be seen as old school.
Keeping this in mind, we created Get #MoreFromYourBank, a 360 degree campaign that involved OOH, Print and Digital aspects to it. The campaign seeks to generate awareness , while promoting consideration and preference for the brand when opening a Savings Bank Account.
It features IDFC FIRST Bank’s brand ambassador, the one and only Amitabh Bachchan and debuts his granddaughter, Navya Naveli Nanda to show how the bank is reliable while at the same time totally relatable to the younger generation.
