“AN ON-GROUND AND SOCIAL CAMPAIGN FOR TiLT TO BECOME THE NEXT BIG THING WITHIN THE DRINKING CULTURE OF TODAY’S YOUTH”
TiLT - a new way to consume wine. One that beer drinkers are familiar with, but not so much wine drinkers.
So we looked into the target.. Gen Z. They are known as the sober curious generation and aren’t into drinking. In fact 61% in India say that they plan to cut back/ stop drinking completely. So that challenege is to integrate TiLT into their already existing interests.
But lets take a step back? Cause Can Wine is not something that exists. So we had to first establish the category.
Scroll to go through the pitch and see how we did it!
Check Out the Full Deck Here
