PEDIASURE #BACKTOGROWTH
recognitions
WON THE CLIENT 3 AWARDS AT THE STARS OF THE INDUSTRY AWARDS
“PEDIASURE HELPS YOUR KIDS GET #BACKTOGROWTH AND BACK OUTDOORS AFTER A TRYING PANDEMIC”
As the COVID load in Indian cities began reducing, schools began opening for offline classes and social interactions began increasing. However, the pandemic had kids spending all their time indoors and in virtual classrooms. This meant that they had no social interaction, very little physical activity and no exposure to the outside world, which led them to develop an immunity debt.
Therefore while parents were excited to see the end of the “new normal” and have their kids return to a schedule and have the playtime they need, there was obviously a certain degree of apprehension and anxiety associated with it as well.
Keeping this in mind, we created #BackToGrowth, an entirely digital campaign that addressed a child’s mental and physical health and growth through the aspects of active play, sleep, proper nurturing, monitoring growth and most importantly nutrition.
SOCIAL
SOCIAL - INFLUENCERS
We partnered with 3 major mommy influencers as well as multiple micro-influencers to get the word out about the benefits of PediaSure and the different aspects of growth.
Here are a few quick samples:
THE M.E.A.N.S to GROW RIGHT CHARTER
We created a quick and easy handbook to help parents take care of their kids physical and mental wellbeing and growth on a day-to-day basis. This handbook,
The M.E.A.N.S to Grow Right Charter contains tips on:
M- Monitoring a child’s growth
E - Eating Right
A - Active Play
N - Nurture
S - Sleep
MICROSITE
We brought it all together on a micro-site within the pediasure website where all the information about the product as well as the M.E.A.N.S to Grow Right Charter can be found.
